Posts Tagged ‘creative alignment’

The Benefits Of Wearing Multiple Hats

By admin | November 17th, 2013

Designers and developers are typically one’s yin to the other’s yang.  Designers are always taught that “form follows function,”  but, in the case of interactive design, they aren’t always equipped with the skills to provide functionality. This can hinder a project because a designer might not understand what it will take to make their design come alive. Sometimes they create something that simply won’t work or design something that would take far too many hours (read: money) to create. Developers, meanwhile, aren’t always design savvy but are the best of the best at making things work. The right combination of form and function can make or break a project. Sometimes one takes precedent over the other, and sometimes they need to have equal footing in order to be successful. Read More

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Strategic Design


By jrosen | November 5th, 2013

Cabedge has named Joe Wallace Director of Creative & Development Services. Wallace joined the Atiba family in 2011 and has been working closely with the Cabedge team since early in 2012. Read More

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Community | Strategic Design

New Recipe From Our Garden: Awesome-Sos

By jrosen | September 30th, 2013

Leah Sos (pronounced “Sauce”) is the newest addition to the family of digital farmers. Sos joins our team as Creative Strategist and brings with her a deep graphic design knowledge along with identity, illustration and typography skills. Read More

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Strategic Design

Thinking Through True UX

By jrosen | January 25th, 2013

I’ve been just as guilty as anyone of this in the past, but businesses have a tendency to really overcomplicate things for themselves without knowing it. At some level, the over-complication just comes with the territory, and I get that, but it in hindsight, it really isn’t necessary.

At it’s core – User Experience (UX) – has a pretty self-explanatory definition. Many companies just think of it as making something “usable.” We think of it as an opportunity to make something “special.” Wait, let me rephrase that, so I don’t sound really pompous or cocky. What I mean is, each project – small or large and complex – is truly an opportunity to create something special. Read More

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Strategic Design | User Experience

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