Archive for the ‘Tips & Tricks’ Category

The Journey to Social Media Metrics that Matter

By admin | September 2nd, 2014

Atiba University dug into the strategy and analytics behind social media with guest presenters Jon Henshaw and Arienne Holland from Raven. Moderated by our own Paul Hickey, VP of Interactive Marketing for Atiba, we learned about the importance of establishing your business priorities while facing the truth of your business realities. Social media is a very important aspect of marketing your company, but the most successful results come with a strategy and tools to measure your efforts.

Jon Henshaw, co-founder of Raven, pointed out important points to consider before starting in on a social campaign such as the demographic of each network, the time and cost involved as well as your audiences expectations. Arienne followed up with discussing the importance of mapping out your journey, including defining who is in charge of the strategy and what they would do in the case of a crisis.


map the journey

As per the usual, the folks at Raven are great about providing recommendations for tools to use to accomplish your goals and in this case, how to report on the results. Along with Google Analytics, which is free and used widely by our strategists at Atiba, here is a list of others you may want to review.


If you missed the event, we’ve uploaded video to our YouTube channel and you can see what others were saying by following #atibau on Twitter. We will announce future Atiba University events on our website too!


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Social Media | Tips & Tricks

Get your shift together

By admin | February 14th, 2014

The Shift key. It’s pretty much the bomb for capitalizing letters. It’s the gateway to all of the funny punctuation that you never use – but should, more on that later. It’s probably the greatest justification for not cutting off your clumsy, mostly useless pinkies. So, already the Shift key has some things going for it.

But we’re here today to give you a few more reasons not to cleave your smallest fingers, so without further ado… Read More

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Tips & Tricks