Archive for November, 2013

SEO Small Business Bootcamp: What Is A C-Block?

By jrosen | November 30th, 2013

Every once in a while, we like to try and break down some of the top SEO tools in the industry. Especially those that help educate our clients on the effectiveness of their past and present Search Engine Optimization efforts. When it comes to getting the most bang for your buck out of your interactive agency, education is key. Knowing what tools are out there, how to use them, and partner with your agency rather than totally rely on them to do all the work, will put your marketing strategy in a better position to succeed. Read More

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SEO | Social Media

Don’t Hate: Your Business Needs Facebook and Twitter

By jrosen | November 18th, 2013

I’ve heard these stories at least a couple dozen times – “I hate Facebook!” … “I don’t understand that Twitter thing.” I know – your business doesn’t need social media. You get your leads from a direct source, your clientele is “old-fashioned” or you simply have a website to “validate” word-of-mouth referral business. Read More
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SEO | Social Media

Atiba University: Project Manager and Developer Communications

By jrosen | November 17th, 2013

On November 12, 2013, our team, featuring director of business development and client experience Courtenay Rogers, director of creative and development services Joe Wallace and project manager Evanne Lindley, discussed several ways to ensure project success. Read More

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Community | Strategic Design | User Experience

The Benefits Of Wearing Multiple Hats

By admin | November 17th, 2013

Designers and developers are typically one’s yin to the other’s yang.  Designers are always taught that “form follows function,”  but, in the case of interactive design, they aren’t always equipped with the skills to provide functionality. This can hinder a project because a designer might not understand what it will take to make their design come alive. Sometimes they create something that simply won’t work or design something that would take far too many hours (read: money) to create. Developers, meanwhile, aren’t always design savvy but are the best of the best at making things work. The right combination of form and function can make or break a project. Sometimes one takes precedent over the other, and sometimes they need to have equal footing in order to be successful. Read More

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Strategic Design

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