Archive for August, 2012

Effective Internet Marketing Starts With Your Website User Experience

By admin | August 29th, 2012

Let’s be honest. We know that just about everyone now turns to the internet for their needs, whether it be finding where to shop, eat, congregate, play, get medical services, driving directions and everything in between. Knowing where and how to position your company or business online is crucial. It can be the difference between making money or losing everything. Read More

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User Experience

Class Now In Session at Atiba University

By jrosen | August 22nd, 2012

Our friends at Atiba have decided to start a collaborative educational engagement series with the local business community, called Atiba University. We’re happy to be a part of it, and our very own Matthew Rogers, Allen Willis, Brett Henley and yours truly – Paul Hickey will help present throughout the year. We look forward to seeing you at some of the events. Check out this post on for the official press release and to RSVP for events! Read More

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What Is Creative Alignment?

By jrosen | August 11th, 2012

There are many reasons on the surface that companies hire us. They need a new brand, a better looking website or they want to increase web traffic. But at the core of it all, is increasing their bottom line. Alignment marketing, or in our case – creative alignment – takes care of all of the above and more. Creative alignment really means taking a look at everything your business does from top to bottom and making a commitment to consistency and flow. Read More

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Organic Search vs Paid Search Part 1

By jrosen | August 9th, 2012

As I sit here at my kitchen counter scarfing through my burned toast and cheap coffee, I’m compelled to write a blog heading into the weekend. One issue that keeps popping up with many of our marketing clients is how to allocate resources between Paid Search and Organic Search. Our digital marketing framework takes a look at creating an alignment marketing strategy that balances Organic Search, Paid Search, on-site Content Strategy (including blogging), Social Media and even community relations efforts. Read More

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