Every once in a while, we like to try and break down some of the top SEO tools in the industry. Especially those that help educate our clients on the effectiveness of their past and present Search Engine Optimization efforts. When it comes to getting the most bang for your buck out of your interactive agency, education is key. Knowing what tools are out there, how to use them, and partner with your agency rather than totally rely on them to do all the work, will put your marketing strategy in a better position to succeed. Read More
Posts Tagged ‘SEO Moz’
Don’t Worry About Hummingbird, Trust Me
By Whitney Blessington | November 10th, 2013
If you’re running a business that relies on online lead generation and conversions, or selling products in a straight up or hybrid e-commerce model, then there’s a decent chance animal-names like Panda, Penguin and now Hummingbird have had you all shook up. If you’ve been following Google’s algorithm updates over the last couple years, then you’re likely familiar with the newest one – what’s being referred to as “a new engine” for the beast of a semi-truck that is Google – “Hummingbird.” Read More
Turning SEO Into Business
By Whitney Blessington | April 14th, 2013
One of the biggest challenges to offering digital marketing services as a strategic web design and communications company is changing the mindset of prospective and current clients as it relates to SEO. Like R.E.M. sang about “the world” in 1987, Basically, everyone just needs to acknowledge “the end of SEO (as we know it).” This means it’s important to stop asking the question – “can you get our business to page one of Google for keywords “x, y and z?” Read More
