What To Do About New Top Level Domains

By jrosen | February 11th, 2014


You may have already heard about new Top Level Domains coming out. Kudos to the company NameCheap, who is putting a lot of eggs in the TLD basket going up against the big boys like GoDaddy and Network Solutions, providing email alerts when new extensions are announced.

Wait, what the heck am I talking about? It’s simple. Basically, .com is king – and likely always will be. You want www.yourbusinessname.com. We don’t all have it, so we maybe have a .org, a .net or even a .co – as GoDaddy did an awesome job pumping up during last year’s Super Bowl – instead. There could be some much better alternative options presenting themselves soon. Here’s a little more backstory, but simply put, ICANN is releasing a plethora of new domain extensions. NameCheap’s list is below…


But they’re all being released at different times. See below for a list of TLDs scheduled to be available for purchase this week…

TLDs this week

We talk a lot about protecting your digital assets, and creating brand extensions, ways to track return on investment from specific marketing campaigns, and these are all great reasons to pay attention and swoop up yourbrand.whatevercoolextensionmakessense. Unsure on any potential SEO impact of these new domain extensions? Say Howdy and we can explain more!

Paul Hickey is the managing director of Cabedge Design, LLCan Atiba Company – and chief marketing geek for the Atiba Family. He specializes in strategic web design, organic and paid search, brand creation and helping clients and partners accomplish business goals. Paul loves writing and communicating, and helping drive relevant traffic to websites.

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