The number one thing I see clients struggle with during our “Small Business SEO Bootcamp” sessions is blogging every week. Yeah, I know, it’s hard work. Media Monday forces me to do it, and while 90% of the time I absolutely can’t wait to blog away and click “publish,” there’s that one week every couple month that is just painful. Today is kind of that day for me. Not that I don’t want to blog, but I’m definitely short on time.
So, what’s the best thing to do when you’re short on time, can’t really dig into any of your good ideas because you have to put out fires, return phone calls, etc? Well, follow me.
First option, shut your door. Take a breath. Go back through your blog archives. To one you’re proud of. Then, open up your SEO Workbook. Pick an article. Heck, better yet, pick 2-3 that fit kind of what you were thinking about when you wrote that last post. Do a quick little 250 word reflection piece while adding a “take” on those newer articles from your workbook. Link to all the articles, publish and share via social.
An example of this is here at AtibaMobile.com, where JJ Rosen wrote a motivational and helpful piece on how entrepreneurs can get started on their mobile app ideas.
Don’t like that option? Okay, try this one. Take some video from you at a presentation you did a while back (or recently), put it on YouTube, then embed the YouTube video into your blog. Add an into and a conclusion, click “publish” and then share via social.
See – I’m going to do that right now. Here is some video from Atiba University last week when myself and Chris Work from WorkMedia.net spoke to a great audience about Google Optimization, Webmaster Tools, Analytics and Adwords.
Google Geeking – Step 1 – Optimization
Google Geeking – Stay Calm and Use Common Sense
Google Geeking – Benefits of Enhanced Campaigns
Google Geeking – Bid Automation and Remarketing
Don’t have any video of yourself? That’s fine, you can always give love to someone else’s video and have a “take” of your own. Skipping the content is a consistency killer, an opportunity squander-er, and ultimately a huge missed opportunity. You just want to keep the momentum going. It’s hard work, and just like dieting or working out – it’s important to do something productive to not get down on yourself. There is an art to effectively re-purposing content, so don’t feel bad about getting the watercolors out and trying a little something on an “off week.”
