Media Monday: Talk With A Little Swagger

By jrosen | August 11th, 2013

SEO | Social Media

Don’t ask me how, but back prior to my freshman year at Michigan State University, I happened to test into an advanced math class. The good news was that I didn’t have to pay to take the entry class and the advanced class, but the bad news was that I was in way over my head from day one. I was lost – not a clue what was going on, but I didn’t want to fail. I had to work extra hard, but study halls and tutors were only half the battle. In order to ace the exam and pass the class at the end of the first semester, I had to teach myself to walk with a little swagger.

It sounds silly, but I started listening to Wu-Tang Clan on the way to class. It was the same music that got me pumped up for my high school basketball games, so I figured turning up my headphones on the way to Wells Hall would help me focus a bit, and get my mind right for the exam.


It worked.

Confidence is important – regardless of what you’re trying to achieve. The biggest commonality among businesses that want a solid digital marketing strategy and the results that come with it, but can’t quite get off the ground is a lack of confidence. No swagger.

Having strong organic search is directly related to dominating specific keywords. But before you can dominate keywords, you have to prove you’re an industry leader, by walking the talk – digitally. By this, I mean one simple thing = have confidence when you blog. You have the attention of the people reading your posts, and they want to connect with you. The main thing that will keep them coming back is your confidence in what you’re writing about. Don’t get it twisted, cockiness will likely turn people off, but confidence will result in returning readers and social sharing.

Building a following will result in increased web traffic, but more importantly – qualified leads for your business. Pick a topic out of your workbook, and blog with confidence. Make some statements in your blog that you wouldn’t necessarily make in a meeting. It’s acceptable to be a little edgy, and show your personality in your writing. As long as you can back up what you say, you’re doing yourself a favor by blogging with confidence.

Take a stand for what you know you’re audience can benefit from and tell them why they should listen to you and work with you – otherwise, you’re just grasping at keywords. Take the time to find the words that will resonate with your readers, and start dominating.

Self-fulfilling prophecy is real with Organic Search. Don’t sit on your hands and wait for Google to find you. Throw some RZA, GZA and ODB in your headphones and make people find you. Your SEO, PPC and SERP will Bring Da Ruckus – ahem, sorry – I mean, start bringing in some legit business leads.

Paul Hickey is the managing director of Cabedge Design, LLC – an Atiba Company – and specializes in building strategic websites that help clients and partners accomplish business goals. Paul loves writing and communicating, and helping drive relevant traffic to websites.

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