Video Killed The Radio Star: Atiba University

By admin | June 17th, 2013

SEO | User Experience

What’s more fun that watching a bunch of YouTube videos that have millions of hits each? Throw in a few beers, some great tunes and a group of business professionals and you have the makings of a fine time we like to call Atiba University.

Todd Bowman of Snapshot Interactive joined us as our guest speaker to enlighten our guests on the power of video as a marketing tool, specifically on your website. Todd is the Director of Business Development at Snapshot Interactive who is always thinking outside the box on the best ways to integrate video into all aspects of marketing. His clients include Johnson & Johnson, Williams Sonoma, Tractor Supply and Healthstream along with many local Nashville companies. Todd is an entrepreneurial minded professional who is passionate about his community and about connecting others.

We learned that there isn’t always a science behind a video going “viral” and that you don’t always need a large budget for an extremely effective video. The most important aspect of creating a video is establishing your goals and measuring the success of the campaign, similar to  all marketing efforts. Check out some video here and plan on joining our email list to learn about the upcoming events here.

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