Cutting through the SEO Clutter: Coach Based on Experience

By jrosen | March 13th, 2013

SEO | Social Media

I’m proud of our team. We coach our clients based on our actual, real-world experiences – not educated guesses or other people’s blog posts. SEO, more so than any other service or specialty that we offer, opens up the door to harsh criticism. We received some today, in fact. One thing you’ll always hear me say if you work with us is: SEO is tough, and there are thousands of conflicting philosophies out there on the web – some delivered stronger and harsher than others, but the bottom line is, you have to try different things and evaluate what works and what doesn’t work for your business.

This is the only way to cut through the clutter and get to an effective strategy.

To be clear, we do not preach at others what to do and what not to do regarding SEO tactics. We are not “always” and “never” type of people. There are always exceptions. We work among ourselves and collaborate with our clients and partners to build strategies based on our experiences that we hope work for them. In order to get there, we try different things along the way and evaluate their effectiveness. This is crucial in order to truly stay informed.

One example, is guest blogging. Quality and relevant guest blogging can not only highlight your business and brand in an effective way, but can also create quality backlinks that Google loves to see.

Don’t get me wrong, this isn’t the only reason to guest blog, but if your business is looking for justification on how to spend your time on SEO (which any respectable business is), than this alone could be it.

Getting off my soapbox for a minute and going back to my original intent behind what I had planned for this blog post, I applaud our own Courtenay Rogers for her “guest blogging” efforts representing Cabedge. Courtenay’s examples below are applicable to your business regardless of your industry. The point is, research other publications that may benefit from your content – develop real, strong relationships with them, and provide content. Once trust is established, don’t be shy in asking for a banklink to your site within the author bio. Thanks to our friends at RavenTools and the Nashville Business Journal for the love.

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Remember though that guest blogging isn’t easy. Not only do you have to create quality content, but you have to recognize the best opportunities, and then actually get published. However, it can be done, and when it happens – it’s effective in both enhancing your brand and driving relevant traffic. And, oh by the way, works in terms of driving the ever-elusive Google search engine results.

Interested in more information on SEO? We’d love to coach you. Just “say howdy” to get started.

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