Archive for January, 2013

Thinking Through True UX

By jrosen | January 25th, 2013

I’ve been just as guilty as anyone of this in the past, but businesses have a tendency to really overcomplicate things for themselves without knowing it. At some level, the over-complication just comes with the territory, and I get that, but it in hindsight, it really isn’t necessary.

At it’s core – User Experience (UX) – has a pretty self-explanatory definition. Many companies just think of it as making something “usable.” We think of it as an opportunity to make something “special.” Wait, let me rephrase that, so I don’t sound really pompous or cocky. What I mean is, each project – small or large and complex – is truly an opportunity to create something special. Read More

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Strategic Design | User Experience

Second Semester Starting at #AtibaU

By jrosen | January 23rd, 2013

After four successful collaborative educational events during the fall of 2012, Atiba Software, LLC and Cabedge Design, LLC announced a second go-round of Atiba University “classes” in partnership with E|SPACES. Covered thus far in the series of events have been topics like Cloud Computing, Brand Experience, Social Media’s Impact on SEO and Website Usability 101. All previous content can be seen at and; discussion at #AtibaU. Read More

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Social Media

How Will Facebook’s Graph Search Affect Your Business Plan?

By jrosen | January 18th, 2013

It took me 13 years of business marketing (and PR) experience to truly realize that promoting your business doesn’t have to be so complicated. Marketing gets a bad wrap for several reasons. Following the flock, copycatting, “persona-fying” yourself instead of your audiences and ignoring the data are all practices too commonly employed by companies (unfortunately) – and usually by small to medium size companies and small businesses. Then, of course, you get some “good ol’ boys (or ladies)” who like to play the “my stick is bigger than your stick” game. But one trend that needs to stop but seemingly never will is good old speculation. And we’ve seen that more than ever this week with the announcement of Facebook’s new Graph Search feature. Read More

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Social Media

Cheesy New Year’s Themed Blog Posts Not Welcome Here :)

By jrosen | January 3rd, 2013

I recently watched a pretty solid movie called Pitch Perfect where an overweight character dubbed herself “Fat Amy” so that nobody else could make fun of her behind her back for her weight. That’s kind of what I’m doing with my blog post title. I realize it’s a cheesy “Happy New Year – get your business’ stuff straight” guilt post – but I’m calling myself out first. I don’t want it to be a guilt post – so I guess it’s a “self-help” post by default. But here goes. Read More

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SEO | Social Media | User Experience