I’ve been just as guilty as anyone of this in the past, but businesses have a tendency to really overcomplicate things for themselves without knowing it. At some level, the over-complication just comes with the territory, and I get that, but it in hindsight, it really isn’t necessary.
At it’s core – User Experience (UX) – has a pretty self-explanatory definition. Many companies just think of it as making something “usable.” We think of it as an opportunity to make something “special.” Wait, let me rephrase that, so I don’t sound really pompous or cocky. What I mean is, each project – small or large and complex – is truly an opportunity to create something special. Read More
