Pinterest launched in May 2011 and has been on the rise ever since. The main goal according to the Pinterest website is to “connect everyone in the world through the ‘things’ they find interesting.” But what about driving traffic to your blog or even your website? After doing some research into Pinterest and the number of users that are currently using the site, we found some interesting facts.
According to brandignity.com:
- The iPhone app is downloaded 200,000 time per/day
- 14 minutes average time spent on Pinterest
- 2.3 billion page views just in March
- Over 4 million daily unique visitors
Those are some staggering numbers. Now imagine having even a tenth of those four million visitors being redirected to your blog or website. There’s several ways to increase this possibility. The first sounds simple, but it’s not always that easy. You need ensure that the images or articles you have pinned to your site are easily relateble. The more the viewers pin them, the higher the traffic that will be redirected to your site. Do some research on what kind of articles your readers find the most pinnable. Also, remember to make sure the images that you’re pinning are in some way related to your blog post. This will make the viewer more engaged in reading your story.
Once you have the images that are fitting for your blog content, create a catchy title or sentence for the pinned image. You might even want to put a short summary of your blog, or even the first paragraph without completing the entire thought. This will make the viewers interested in hearing how the story turns out and will force them to go to your blog to continue reading. For example, if you have a nutritional blog write something like, “The top 10 ways to get in shape for the holiday season. Do you know what they are?” This makes the reader want to check to see if they know the answers.
Now that you’ve redirected your viewers to your blog or website, make sure to add the Pinterest Pin button. Not only will this allow them to pin the article, but will encourage others who are visiting your site to do so as well. In addition to that, use your Facebook and Twitter page as a way to link to your Pinned post. An example of this would be, “Make sure to pin the latest healthy recipes for Halloween from our nutritional Pinterest blog.” This will increase your repins while driving more traffic to your blog site.
You can begin monitoring the pins to your site. All you have to do is go to pinterest.com/source/(whatever your blog name is here). You may not have a URL yet if there hasn’t been much pinning, but most will have one. This will show you vital information on what is being pinned and what seems to be the most popular.
Now that you have all of the information, get to pinning and remember to follow these tips. Is it working for your site?
Tags: Learn Pinterest Nashville, learn social media nashville
