In honor of back to school month everywhere, Cabedge makes an effort to give an educational experience to our clients and blog readers with some basic SEO vocab. Here are some interesting and useful terms when you’re looking at your online marketing plan that can help your business be on the cutting edge. Each of the following terms are things you should think about with SEO and ultimately, your site’s ROI. Warning: You might not be as savvy an online student as you thought. Let’s see…
1. BRANDED TRAFFIC – As the name suggests, branded traffic is a customer that already knows your name. An example would be if you were a tennis store in Midland, Texas called “Trendy Tennis”, your branded traffic would be anyone who would type “trendy tennis midland” or “trendy tennis store” in a search engine. This traffic consists of customers that already know your name because of your stellar marketing department.
2. NON BRANDED TRAFFIC – These are visits to your site by customers that have absolutely no knowledge of your existence. These would be visitors typing “tennis stores” or “best tennis racquet repair in Texas”. Adam Stetzer at Search Engine Watch.com, says non branded traffic “is SEO at it’s best. A well-positioned website scooping up existing demand in the marketplace that had zero knowledge of the business name, but is searching in a relevant category.”
3. LONG TAIL KEYWORDS – These are search keywords that are longer and more specific. For example, if you search “silver heart earrings” your results might be for sites that repair silver earrings whereas a long tail search for “buy silver earrings heart shape” They can drive quality traffic and lead to more meaningful online conversations than the shorter keyword approach.
4. SERP (SEARCH ENGINE RESULTS PAGE) – the listing of web pages returned by a search engine in response to a keyword. This is the list of websites that appear when you put your search in the Google search bar. Many people get the SERP confused with page rank. They are not the same.
5. PAGE RANK – named after Larry Page who developed the algorithm that is used by Google, PageRank, measures the popularity and relevance within the search.
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